Although the platform did not provide any information about the exact sales or number of transactions, it did say that a significant part of the sales, 47%, came from the more than 4,500 Romanian retailers that participated directly in the first Black Friday campaign held between October 31 and November 11 this year. The second round of promotional offers will be conducted between November 25 and December 2.
“The remarkable results of the second Black Friday campaign in Romania highlight both how well our offer is received by Romanian customers and the strength of our partnerships with local retailers,” said Irem Yilandil, Head of International Expansion of Trendyol Group.
During this period, almost half of the total sales on the platform were generated by Trendyol’s Romanian partners, underscoring the positive impact the platform and its local partners are building together in the local e-commerce system, the official added.
The Romanian brands that received the most orders include B&T Shoes, Raspundel Istetel, Nufar and Uniconf.
The Black Friday campaign between October 31 and November 11 attracted 73 million visits to the platform. The peak day was November 7, with 7.2 million visits and 1.8 million active users. This traffic was double the traffic at the peak of the 2024 campaign. There were 123% more transactions that day compared with the peak of the previous campaign.
During the campaign, Trendyol was the most downloaded app in all categories on App Store and Google Play in Romania, Trendyol officials said.
Romanian consumers ordered most fashion items, educational toys and household products.
(English version by Loredana Fratila-Cristescu)