The United Kingdom bought more than EUR40 million worth of poultry from Romania last year, which accounts for 35% of the total poultry exports in 2016, according to National Statistics Institute data.
“Transavia has strong partnerships in the United Kingdom to which it exports mostly processed poultry products to the main retail chains. The annual export to the UK stands at more than EUR10 million, while overall exports account for 15% of Transavia’s annual sales, so this is a lot,” Ioan Popa, CEO of Transavia, a group with EUR140 million revenue year, told ZF.
“With the upcoming Brexit, we are looking into expanding export to other Central European countries, such as Italy, where we export our Fragedo-branded products.”
Ilie Van, chairman of the Association of Poultry Farmers in Romania (UCPR), expects the Brexit to force poultry producers to cut their export prices because the UK customers will not be willing to pay for the customs duties by raising prices on their market.
Romania exported EUR117 million worth of poultry and imported EUR173 million worth last year, creating a EUR56 million trade deficit, according to National Statistics Institute data.
(English version by Loredana Fratila-Cristescu)