The company plans to increase sales on the wireless device market, the Powerline adapter segment and the mobile router market, targeting a 30% sales increase to $8 million in Romania, TP-Link Romania general manager Hermes Song told a news conference Thursday.
He added the company also plans to expand its product portfolio by entering the accessories market.
Hermes said TP-Link estimates to sell over one million networking products this year in Romania, Bulgaria, Albania, Bosnia, Kosovo and Macedonia.
“On the local market, the second largest after Poland, we aim to increase our market share by five percentage points, from 60% in 2013. According to our estimates, the Romanian market had sales of $10 million in 2013 and will reach $12 million this year,” said Hermes.
TP-Link products are distributed on the Romanian market since 2007 through Network One Distribution, Mondo Plast and Royal Computers.
Last year, the Chinese manufacturer opened an office and a logistical center in Bucharest, which handles distribution and tech support for clients in South-East Europe. The local office has 12 employees and the number is set to double in 2015.
With global sales of $1.83 billion in 2013, TP-Link is headquartered in Shenzen, China, and is the world’s leading manufacturer of WLAN equipment.