“The year 2020 was a year of changes and a year when things were totally different than what we had planned. The plans made at the beginning of the year were completely upset in March, but fortunately we were able to adjust and it eventually turned out to be a good year,” said Anca Leibovici, sales manager of EduClass.
“We were lucky to be in one of the least impacted sectors by the pandemic, online commerce, and especially wholesale of educational toys.”
After the lockdown closed most physical stores, EduClass founders decided to close the showroom they had in downtown Bucharest, due to the uncertainty in the market. Once schools closed, many parents turned to online shopping, to enable their kids to do various activities at home and keep them connected to what they learnt in school.
EduClass is an entrepreneurial business established more than a decade ago and posted RON8.7 million sales in 2019, which doubled to RON17 million last year, its highest ever.
“We seek to expand the supplier portfolio by buying new brands in 2021 and that means investment in building inventories. We estimate RON15 million sales this year, slightly lower than last year.”
(English version by Loredana Fratila-Cristescu)