At the end of last year, its owners reorganized the business, making the travel agency and the Chicco brand of children’s products two separate entities after having previously operated them through the same company – Paralela 45 Turism.
For the tourism division, which will remain with Paralela 45 Turism, Alin Burcea, the owner of Paralela 45, estimates an increase in sales volume of about 7% to RON320 million this year.
The Chicco brand was transferred to Paralela 45 Kids. The children’s product business generated RON17 million revenue last year. Chicco is an Italian manufacturer of clothing and various products for children, and the brand was brought to Romania by Alin Burcea and his wife, Ruxandra, in the early 90s. Today, Chicco has seven physical stores and an online platform in Romania.
(English version by Loredana Fratila-Cristescu)