“This year has not been bad for us, we registered growth against last year. Starting mid-2021, the Nutri Score label has helped us. (…) For 2021, significant sales are just starting and we have not made any assessment on final revenues, but there will be an increase,” Bibiana Stanciulov told ZF.

The Topoloveni jam plant was set up in 1914, being the first such plant in Romania. In 2001, it was acquired by Sonimpex. Topoloveni jam is registered as a product of Protected Geographical Indication in Europe.

The company’s products are sold both online, in its own store, as well as in the physical stores the company owns in Bucharest.

For 2021, the company has had an over EUR1 million investment budget.

At present, the company has 30 employees in its plant, but does not produce at full capacity, though the entrepreneur reckons she’d want to cover the entire year.

(English version by Catalina Apostoiu)