The company currently operates in Romania, Bulgaria, the Republic of Moldova and Hungary. As regards expansion, the entrepreneur gave no details on the new market targeted.
In Romania, TopLine distributes products to 5,000 beauty salons, with this being its main business segment. Nevertheless, Dian Baicu says the company’s strategy is based on an omnichannel approach.
Diana Baicu says 2022 has been one full of challenges and expects difficulties to persist in 2023. Nevertheless, the company will register revenues way above the 2019 level by yearend.
As a matter of fact, the past two years have brought the company accelerated growth, so that in 2021 TopLine posted RON50 million turnover, up 11% from 2020.
(English version by Catalina Apostoiu)