Madirom Prod, based in Timis County (western Romania), saw the highest growth. This is the company sporting goods retailer Decathlon uses to assemble bicycles in partnership with NextCity in Romania. Madirom Prod is not a manufacturer per se, with NextCity handling manufacturing. However, the latter makes very little money, because it is paid for assembly only, while Madirom Prod exports the bicycles as finished products and collects the payment for it.
The company shows in the records of the Trade Registry as a manufacturer of two-wheelers, so it is one of the largest actors in its industry.
Eurosport DHS (Hunedoara, central Romania), Madirom Prod and Mechrom Industries are the largest local bicycle and parts manufacturers, ZF has found. Their revenues are almost equal, going from RON255 to RON265 million.
The three’s plants reached almost 1,000 employees in 2016. All three are among the largest exporters of the country. (EUR1=RON4.5780)
(English version by Loredana Fratila-Cristescu)