These are the first estimates about the sales of each beer brand, as brewers and research companies do not reveal such information.
The only ranking of the brands competing on the beer market was published by market research company Canadean, which shows Timisoreana, Bucegi and Ciucas in the lead by volume, without saying anything about market shares or sales volumes.
The three are battling on an extremely competitive market, where consumption stands at 90 liters per capita and shrank by 3% in the first half of the year. Medium-term outlook is positive, though.
Canadean expects the beer market in Romania to return to growth in 2014 and 2015, helped by the World Cup (soccer competition i.e.) next year and the continuation of the Radler-type beer mixes.
(English version by Loredana Fratila-Cristescu)
|
Brand |
Brewer |
Price segment |
Price (lei/liter) |
|
Timisoreana |
SABMiller |
mainstream |
2.99 |
|
Bucegi |
Heineken |
economy |
2.43 |
|
Ciucas |
SABMiller |
economy |
2.58 |
|
Golden Brau |
Heineken |
mainstream |
2.79 |
|
Bergenbier |
Molson Coors/StarBev |
mainstream |
2.99 |
|
Albacher |
Romaqua |
mainstream |
2.41 |
|
Neumarkt |
Heineken |
economy |
2.92 |
|
Skol |
Carlsberg |
mainstream |
2.89 |
|
Ursus |
SABMiller |
premium |
3.99 |
|
Ciuc |
Heineken |
premium |
3.89 |
Source: Canadean
Note: This is a brand ranking by volume. The prices are as shown on the coradrive.ro website, except the Golden Brau and Neumarkt prices, found on carrefour-online.ro and were valid on November 5, 2013. The reference packaging is the 2.5 liter bottle (or close to it), whose price was used to calculate the price per liter