Diana Baicu, general manager and a stakeholder in Top Line, believes the future growth model for Romania is to become a regional center.
Top Line was launched on the Romanian market in 1996, when the local professional beauty industry was in its early stages.
Around 25 years later, the products and technology distributed by Top Line are to be found in over 5,000 beauty salons and clinics. Moreover, the company started its international expansion almost a decade ago.
In 2020, Top Line Europa, the company managing the local business, generated turnover of around EUR10 million, up almost 20% despite the pandemic. Profit topped EUR500,000 in the same year, up 7%.
(English version by Catalina Apostoiu)