eMag only had Black Friday sales for one day, November 18, while the rest kept it going over the whole weekend or longer.
Cel.ro, the second largest online computer and electronics retailer in the country, whose annual revenue stands at EUR40 million, actually had two campaigns on November 11-14 and November 18-21, with sales reaching RON34 million.
“As a one-day Black Friday event is really costly and risky logistics-wise, Cel.ro had two weekends of sales campaigns and sales reached almost RON34 million together,” said Tiberiu Pop, founder and chief executive officer of cel.ro. Sales were up 24% compared with last year’s Black Friday, even though cel.ro did not make any investments in marketing to promote the shopping event.
Cel.ro got 40,000 orders during its Black Friday campaign, and the average shopping cart stood at RON850. Cel.ro had 2 million unique visitors, and mobile devices accounted for 45% of the traffic.
Laptops, mobile phones, LCD TVs, espresso machines and tablets were the products in highest demand during cel.ro’s Black Friday campaign this year. The biggest order stood at RON16,500 (PC parts), and the most expensive product sold was a RON15,000 TV set.
evoMag saw RON3.6 million Black Friday sales, 20% higher than last year. The retailer had its Black Friday campaign over the November 18-20 weekend. Average shopping cart stood at RON850 and the best-selling products were smartphones, TV sets, gadgets, laptops and small home appliances. More than 40% of the orders evoMag got came from Bucharest and the online store had 800,000 unique visitors.
PC Garage, the largest online retailer specializing in PC gaming products, posted RON19 million sales in November 18-20. The retailer sold 34,000 products, 25% more than in last year’s Black Friday campaign, and the average shopping cart was higher, RON1,050. The biggest order stood at RON26,000 and the most expensive product was an LG UHD TV priced at RON13,000.
F64, the largest photo and video equipment store in Romania, saw Black Friday sales reach RON3.5 million. The retailer sold 65,700 products. The biggest order stood at RON26,500 and the number of orders in November 18-20 reached more than 13,000. Customers paid RON1,220 per order on average. The most expensive product sold via f64.ro on Black Friday was a Nikon 200 mm f/2 lens (RON17,000). (EUR1=RON4.5103)
(English version by Loredana Fratila-Cristescu)