While food is one of the last categories where Romanians are willing to cut expenses, consumers are adapting, inclusively by hunting promotions, smaller packages or downtrading.
Moreover, consumers are seeking immunity boosting solutions, so that bio segment sales have risen by 25% by volume and the free-range category by 40%.
Toneli in 2022 generated RON254 million turnover, up 42% year-over-year, in line with ZF calculations based on Finance Ministry data.
(English version by Catalina Apostoiu)