The new unit will be operated by the company Sarkk, exclusive importer of Tommy Hilfiger products in Greece, the Balkan Peninsula and Cyprus.

The new store will sell clothing, footwear and accessories for men and women.

Tommy Hilfiger Group, entirely owned by PVH Corp, listed at the New York Stock Exchange, has over 1,100 stores in more than 90 countries.

Romanian realty developer Iulius Group, owned by businessman Iulian Dascalu, owns four Iulius Mall shopping centers in Iasi, Timisoara, Cluj and Suceava, as well as multifunctional commercial compound Palas Iasi. The group recently announced it registered revenue of EUR55.6 million in 2012 from its four shopping centers and the Palas Iasi.