“Timisoreana is made under license in the Republic of Moldova and is gaining market share on the premium segment there. Moreover, it is also the number one export brand, it goes to Italy, Spain, Greece, US and Canada,” Barsan told ZF. He did not say how high the export sales were, though.
Timisoreana is the oldest brand in Romania, as the brewery was established in 1718. It was acquired by South Africa’s SABMiller in 2001. Since then, its owner has invested more than EUR50 million in it, according to the latest data available. Ursus Breweries, a EUR360 million business a year has recently joined the Japanese Asahi group.
“This is a very good year that comes after other good years. It is the third year with Ursus Breweries in the lead on the beer market, a year when we’ve had a surge in market share.”
(English version by Loredana Fratila-Cristescu)