The three Romanians are Camelia Naciadi (33), Steluta Radu (36) and Aura Radulescu (38).
Cora’s purchasing directors have been working there for at least three years and before joining the retailer had worked for other companies in the industry. Camelia Naciadi has been fresh traditional food purchasing director for three years, but had worked for German-held Metro Cash&Carry for eight years. Her last position with Metro was category manager (food).
Aura Radulescu has been Cora’s food purchasing director, after supervising non-food purchases for two years. Prior to joining Cora, she had worked for Provera Rom in 2005-2008, the Romanian company supplying Cora and Profi with consumer goods. Although she spent most of her career in the retail industry, she also worked in the pharmaceutical industry for five years.
Cora’s manager non-food department, Steluta Radu, started her career in the telecom business, working for RCS&RDS as manager of the sales support department. She joined Cora in 2005 and held various positions throughout the years in the hypermarkets in Bucharest, such as Cora Sun Plaza, Cora Pantelimon and Cora Lujerului. She became non-food department manager in September 2011 and is now managing 800 suppliers and about 35,000 non-food products.
Cora has 12 hypermarkets in Romania, which makes it one of the retailers with the smallest networks. Moreover, it halted expansion in Romania in 2014 because its shareholders were unhappy with the financial results.
It posted 1.63 billion lei (EUR370 million) in 2013, the same in euros as in 2008, even though back then it only had three stores. Cora has four hypermarkets in Bucharest, which generate more than RON1.3 billion sales, according to ZF estimates.
(English version by Loredana Fratila-Cristescu)