She was previously marketing & sales manager of Novartis Northern Region in 2009, according to data provided by the company.
Prior to this position, Elena Mitova was general manager of Novartis Bulgaria from 2005 until 2009. Elena Mitova is of Bulgarian origin and replaced Slovenian Bojan Jagodic at the helm of the Romanian division of Swiss giant Novartis.
According to information on business networking website LinkedIn, Jagodic is now commercial head of Novartis Russia.
Novartis ranked third on the Romanian medicine market with 682.7 million lei (EUR158.2 million) and a 7% market share between July 2010 and June 2011, according to data from market research company Cegedim Romania.
Cegedim data on Novartis include sales of Sandoz, the Swiss giant’s generics division.
Sandoz has separate management and the company have seen management changes this year. Adrian Samson was appointed country head, replacing Iztok Sever, who had a six-year term.
The appointment of the new general manager of Novartis Romania is change no.8 on the drug market (or 9, if you include Farmexpert distributor, which also has a new general manager). Sandoz, Novo Nordisk, Eli Lilly MSD, GSK, Boehringer Ingelheim, Sanofi-Aventis, Novartis (and Farmexpert) also have new managers starting this year. (EUR1=4.3146).
(English version by Daniela Stoican)