Thus, Rotaru took over the executive leadership of the company directly from its founder, Florin Gheorghe.
Specialized in materials engineering, Catalin Rotaru has almost 24 years of experience in the ceramics industry. Before joining THETA, Rotaru had held the position of Group Commercial Manager for 4 years at KAI, a ceramic manufacturing company owned by Marazzi Group (part of Mohawk Industries, world leader in flooring products). Until its acquisition by the American company, Rotaru had been Country Manager for Romania over a ten-year period, and suceeded in growing KAI from the level of a company newly entered on the market to a leading supplier of ceramic tiles in the country.
In the positions previously held at other leading players in the field, such as Lasselsberger or Cesarom, Delta Distribution, Rotaru coordinated the manufacturing, sales and marketing activities (from design and production of ceramic tiles, product and brand management, development of commercial relations with a wide rage of vendors and suppliers responsible for the supply chain).
Rotaru attended the Bucharest International School of Management (BISM), also completing a series of trainings and improvements in operational and team management. He holds a Master’s degree in Engineering of Industrial Systems and graduated from Politehnica University of Bucharest, the Faculty of Materials Science.
“I am grateful for the extraordinary team of professionals with whom I have grown the company all these years. The time has come to upgrade to the next level in our development course. With trust, i am handing over the CEO position to Cătălin, however keeping my involvement in the area of strategic business development of the company. I am confident that together we will continue to grow the company on the local market and we shalll also succeed in becoming a business with stronger international presence,” said Florin Gheorghe, Co-Fondator of THETA Furniture & More.