The revenue of the eight-store chain will amount to about 6 million lei (EUR1.3 million), almost as high as in 2008, according to ZF’s calculations based on the data provided by the company.
“The Body Shop’s revenue rose by 6.7% in 2016 compared with the previous year and the network grew by a new store in Iulius Mall Cluj Napoca added in the fourth quarter. We estimate revenue to grow at a double-digit rate in 2017 compared with the previous year,” says Dana Tudorache, one of the longest-standing local managers, who has been running The Body Shop’s operations since its entry in Romania.
Gingko Romania, the operator of The Body Shop stores ended 2015 with RON5.2 million revenue, according to the latest available data.
“The year 2017 started unusually well, the growth trend continues and for the first time in a number of years we can see the positive influence of the rise in low and average incomes on the consumer spending.”
The executive believes the cosmetics market will grow as a result of the increase in consumer spending. The online segment will see the highest growth, as it will continue to grow at the same rate as it has lately, Dana Tudorache says. (EUR1=RON4.5507)
(English version by Loredana Fratila-Cristescu)