At the same time, half of the 5,000 Romanian entrepreneurs are present in all three countries in the region – Romania, Hungary, and Bulgaria.
“A Romanian entrepreneur who wants to expand in the region should invest in at least nine types of additional operations to their current business to be able to sell at a regional level, from costs related to inventory management technology and courier solutions to those related to currency risks, translations, or human resources required for sales in other countries. Now, all these operations are managed through our cross-border solution. The fact that a quarter of the sellers who were using FBE locally listed their products in Hungary and Bulgaria within the first month of international cross-border expansion shows that the solution is useful, and its benefits are clear for entrepreneurs in the Marketplace,” said Stejara Pircan, Senior VP eMAG.
The rapid expansion of product offerings in the two countries has been accelerated by the recently launched Fulfillment by eMAG (FBE) cross-border program, through which sellers can deliver products directly from the warehouse in Romania to Hungary and Bulgaria at the same costs. Within just one month of the launch, a quarter of the sellers enrolled in the program expanded to both Hungary and Bulgaria and entered these two countries.
Romanian cross-border sellers predominantly sell products in the categories of electronics, IT, home and decor, DIY products, consumables, toys, automotive, fashion, and sports. In Hungary, as in Romania, over 50% of the products exported by sellers are ordered for delivery to Easybox locations.