The development of this category is backed both by local producers, which contributed to diversifying the supply initially present only through private import brands, and by retailers which are developing separate sections in their stores for organic produce.
Catalina Siriteanu, Operational Marketing Director with Tetra Pak South Eastern Europe, said Romanians are beginning to understand more and more the importance of healthy food choices, therefore, organic milk, alongside the entire segment of organic dairy products, can be frequently found in consumer baskets. Siriteanu added that, in general, consumers’ expectations have increased, with 26% of people living in emerging countries checking the labels and packages of food items and beverages and 29% checking whether the products they buy are organic.
Euromonitor International data show the Romanian organic dairy market almost tripled in the last six years and is expected to exceed RON28 million in 2020, from RON19.6 million in 2015, if the current growth pace is kept.