The new showroom dedicated to the brand will most likely open in the coming weeks, with the investment directly operated by the company led by Elon Musk. No information has been disclosed with regard to area of investment value.
The first integrated Tesla center locally is located near Swan offices of Pipera Nord.
Tesla has had an official office in Bucharest since 2021, and Promenada mall was where it officially displayed its first car.
Tesla Motors Romania in 2022 generated EUR54 million, up 267% from 2021, its first year of presence in Romania. Net profit neared EUR700,000 and the local team included at that time 14 employees.
In the first five months of 2024, Tesla registered 1,365 new cars, up 75% from the year-earlier period.
(English version by Catalina Apostoiu)