Pipera area is one with a high density of automotive centers. In line with Ilfov Environment Protection Agency, a request for the issue of an environmental authorization was submitted in June for the project “Construction of car showroom and service, car platform, totem and land fencing” in Voluntari by Smartown Investments.
In the vicinity of Swan offices, owned by the same Smartown, the company owns a 5,000-sqm land plot that was previously a parking lot. Real estate market sources say Tesla’s first Romania showroom is set to be built on this land plot.
Contacted by ZF for a point of view, Itamar Eldar, Smartown general manager for Romania, did not mention Tesla’s name, but underlined the new project is for a globally leading client.
Tesla Motors Romania in 2022 generated EUR54 million turnover, up 267% from 2021, the first year of presence locally. Net profit neared EUR700,000 and the local team has 14 employees.
In the first 8 months of 2023, Tesla registered 2,248 new cars, five times more than in the same period of 2022. With this volume, Tesla beat brands such as Audi, KIA or Mazda, though it has no dedicated center in Romania.
(English version by Catalina Apostoiu)