“We have ambitious development plans and we want Teilor network abroad to at least match the number of stores in Romania in the following years. We believe that after the fast growth in Romania we are at a point where the company has the necessary resources and expertise to develop at the same level in Europe as well,” says the entrepreneur.
The first Teilor store was opened in Pitesti. The company entered Bucharest in 2013 and took the first steps abroad two years ago. In 2021, Teilor entered Hungary with a first store, after tapping into Bulgaria and Poland.
Expansion plans envisage boosting Teilor position on already existent markets, through new stores, as well as penetrating new markets of central and western Europe.
“For the next five years, our ambition is to open 60 Teilor stores abroad. The experience gained over the past five years, a period during which Teilor network has got from 7 to almost 60 stores, motivates us to keep up the same pace as regards the number of new store openings in the future”.
Florin Enache believes Romania is a market that imports significantly and the local economy must count more on its own brands.
(English version by Catalina Apostoiu)