The new location will span approximately 600 square meters and marks the brand’s official entry into the market through its franchise partnership agreement with Arion Retail Group.
The new store will introduce lululemon’s innovative technical apparel and accessories to Romanian guests for the first time in a physical retail space. The assortment will include men’s and women’s collections designed for a wide range of activities, including yoga, running, training, tennis, golf, and everyday movement. lululemon products are developed through a distinctive approach that combines technical innovation, functionality, and elevated design, using proprietary fabrics and advanced construction techniques.
The Bucharest opening is part of lululemon’s broader international growth strategy and continued expansion across European markets. In 2026, the brand plans to enter several new markets in Europe through its franchise partnership with Arion Retail Group, including Poland, Hungary, Greece and Austria.
Guests in Romania will also be able to access lululemon’s full product assortment online via eu.lululemon.com later in the year.
lululemon’s entry into Romania represents more than a retail milestone – it reflects the brand’s commitment to building meaningful connections within local communities.
To celebrate the Bucharest opening, lululemon will roll out a series of community-focused initiatives, including collaborations with local fitness and yoga studios, the development of a local ambassador program featuring trainers and wellness leaders, and community-driven movement events, including training sessions and wellbeing experiences, such as running clubs and Pilates sessions.
lululemon (NASDAQ:LULU) is a technical athletic apparel, footwear, and accessories company for yoga, running, training, tennis, golf, and other activities.