Apart from coffee, it will also sell clothing and footwear, as well as decorations for bathroom and kitchen.
The first Tchibo store will open next week in Bucharest’s new Promenada mall. The second store will most likely open at the beginning of next year in Unirea Shopping Center in central Bucharest.
“We are in talks with all malls in Bucharest. I would like us to also open in Unirea because it is an important area in terms of traffic,” Laurentiu Boboc, CEO of Tchibo Romania, told ZF.
The German company has so far invested EUR1 million for the initial setup and for the two stores and plans to expand outside Bucharest in the future, to cities such as Timisoara, Cluj, Brasov and Constanta.
Tchibo plans in Romania include tapping the e-commerce market by opening an online store in 2014.
In Europe, where Tchibo’s business is focused, the company has 1,050 stores.
(English version by Daniela Stoican)