tbi bank Appoints Alex Garmash As Merchant Ecosystem Leader

In this role, he is set to guide and shape key business activities, fostering collaboration with merchant partners in the bank’s strategic markets of Bulgaria, Romania, and Greece.

With more than 23 years in corporate organisations and management consulting, he served various industries from banking, telecoms and healthcare to mining, energy and automotive.   Alex Garmash worked across many continents and diverse economic conditions: from emerging markets such as Ukraine, Brazil, Thailand and Indonesia to established economies such as Australia, New Zealand and Switzerland. Before joining tbi, he had led transformations at a global consulting firm, Alvarez & Marsal, as a Senior Director. He also worked as COO/CFO in automotive business and led turnarounds across Australia and Asia as a Senior Vice President at McKinsey & Company.   Alex Garmash earned an MBA from the London Business School (UK) and a Master’s Degree in International Economics from Kyiv National Economic University (Ukraine). Also, he has post-graduate diplomas in strategy, growth and cybersecurity from Harvard Business School, Wharton Business School and University of Oxford. He is a certified member of the Australian Institute of Company Directors.   “I am very excited to join tbi and lead Merchant Ecosystem. I see great potential to grow the business of our merchant partners by providing easy and fast installment plans and financing for their customers. It is thrilling to work with the passionate tbi team on bringing the best customer experience in eCommerce and in store financing and BNPL across Romania, Bulgaria, and Greece. My team and I will be working hard on digitising customer and merchant journeys, bringing the best of tbi products and apps, increasing the number of merchants that we work with”, said Alex Garmash, Merchant Ecosystem Leader, tbi.   TBI Bank is a mobile-first challenger bank in South East Europe and the leading BNPL “buy now, pay later” player in the region targeting customers, merchants and small- and medium-sized enterprises (SMEs), providing financing and additional integrated services through a large network of “phygital” platforms and channels.