The company has boasted strong growth over the past years, marked by the pandemic. Tazz by Emag business also grew amid its aggressive expansion policy both in terms of number of cities and number of partners. And Alin Serban, the company’s CEO, believes there is still room for growth.
“For us, 2021 was a very good year, we grew six fold against 2020, the year we rebranded”. Thus, the company went from 100 to 210 employees, while the number of partners rose by 2.5-3 times, to around 10,000.
Alin Serban says the profound understanding of the market and of local consumption habits was one of the reasons why Tazz by eMag grew above the market. The second reason is related to its massive investments. He does not provide any figures, though, about the investment budget. Last, but not least, the platform is part of a broader ecosystem, of eMag group.
If Tazz business rose six fold last year, the market advanced by 15-20%, according to the executive. The upward trend will continue in 2022, with the market set to see 25% growth, he believes.
(English version by Catalina Apostoiu)