This indicates positive adjustment and the use of tech boons, reveals an analysis by Romanian company TARA Interactive, specialized in software development.
However, in countries where ecommerce is much more developed, automation budgets are five and even 10 times bigger.
“At present, many online stores have unmet orders because unautomated flows and the lack of personnel managing interaction with clients and suppliers will lead to rising demand for process automation,” said Vlad Lepadatu, Managing Partner at TARA Interactive.
Virtually, at present Romania online stores lose around 30% of sales because of the lack of operating process automation, according to TARA Interactive representatives.
TARA Interactive ended 2023 with turnover worth above EUR1.2 million (at group level), up 15% year-on-year.
For 2024, the company expects Romania turnover to go up by around 30% and international turnover to rise by around 80%.
(English version by Catalina Apostoiu)