The retailer now has 61 stores operational in Romania. The company’s strategy has been to go to shopping centers and retail parks in large and medium-sized cities. This year, however, the group started to go to smaller cities, of less than 70,000 inhabitants spread across the country, such as Slobozia, Deva and Tecuci.
Takko aims for a 100 store chain in Romania, almost double its current size. It might reach its target in about four years if it moves as fast as it has until now. The officials of the company, however, would not say exactly when they think they would reach their target, because the opening of new stores depends on the number of new malls.
The expansion at a rate of about ten new stores per year has allowed the company to boost its sales to 103 million lei (EUR23 million) last year, up 21% on 2010 and 65% higher than in 2009.
Takko Romania’s general manager Cosmin Ulmean would not provide any figures about this year’s performance, but said a few months ago “we will grow quite a lot”. (EUR1=RON4.5317)
(English version by Loredana Fratila-Cristescu)