Taco Bell entered the Romanian market this fall, by opening a restaurant in October, in Baneasa Shopping City, one of the leading shopping malls in Romania, by revenue.
Taco Bell is part of Yum! Brands portfolio and is the world’s main chain of „quick service restaurants” (QSR)-type restaurants offering Mexican food products. Taco Bell is part of the Yum! Brands portfolio, alongside KFC and Pizza Hut, operated on the Romanian market by Sphera Franchise Group.
Taco Bell has more than 360 restaurants in 27 countries outside the United States and its worldwide expansion objective eyes 1,000 units until 2022.
Sphera, the only group of restaurants listed on the Romanian Stock Exchange, plans open 23 Pizza Hut, KFC and Taco Bell units in 2018. Sphera Group on Wednesday said it registered sales of RON401 million in January-September 2017, up 33.6% from the year-earlier period. The group’s net profit reached RON41 million in January-September 2017, up 17.5% on the year, amid lower costs with the profit tax following the switch to the lump-sum tax system.