This is not the first Turkish healthcare provider arriving on the local market, after two years ago Memorial also bet on Romania, by taking over Monza hospital in Bucharest’s north.
Medicana’s opening of a representative office is just the first step the Turkish group is taking on the local market. It also wants to build a hospital in Bucharest.
The total number of foreign patients reaching Medicana in Türkiye stands at 5.5 million annually, of whom 750 are Romanians. The group’s representatives want to boost this percentage.
Medicana has recruited a manager from peer Acibadem to develop its operations on the Romanian market. Ana Herkmen will run Medicana’s Romania operations.
(English version by Catalina Apostoiu)