In 2012, Symmetrica increased its market share up to 22%, from 18% in 2011, and opened two new factories in Prejmer (Brasov) and in Sintereag (Bistrita).
Symmetrica’s chief executive officer Sebastian Bobu said the company’s five factories located in Veresti (Suceava), Podu Iloaiei (Iasi), Bolintin Vale (near capital city Bucharest), Prejmer (Brasov – new unit opened in March 2012) and in Sintereag (Bistrita Nasaud – new unit opened in July 2012) cover 80% of Romania’s territory and deliver products at competitive prices countrywide.
Symmetrica, which has a production capacity of 11,500 meters of paving setts and cobbles daily, has managed to extend on other markets in the region starting 2012. The company has already delivered products to the Republic of Moldova and plans to gradually extend towards other neighboring countries.
For 2013, Symmetrica aims to keep its market share at 2012 level, enhance its logistic capacities to further increase its presence on the local market and register sales similar to those in 2012.
According to Bobu, the political instability, the lack of capacity to draw private funds and the halt in various rehabilitation works were the main factors triggering a period of decline for the profile market.
Symmetrica was set up in 1994 by Florentina-Mihaela and Florin-Cristinel Stanciu. It invested over EUR18.5 million on the local market during its 18 years of operations.