According to the Mediascope Europe survey, Ukrainians come first with 20 hours per week spent surfing the Internet, and the Turks place third with an average 18.3 hours per week.
The survey shows that people aged over 55 are more and more active on the Internet. Thus, 36% of Europeans aged over 55 surf the Internet and spend around 10.4 hours per week online. Also, 84% of them shop online every day, while 79% use their e-mails every day.
Mobile web surfing rose by 42% at European level compared to 2010. Currently, 68% of Europeans have mobile phones with Internet access, of whom 44% use smartphones. In Great Britain, six in ten people have smartphones.
Also, 50.9% of Europeans with Internet access use tablets to surf the Internet and spend an average 9.3 hours per week online. The Europeans spending most of their time online via tablets are Norwegians (26%) and the Brits (25%), the survey shows.
The time spent online by Europeans with Internet access has increased by 15% since 2010, up to 14.8 hours per week. However, Europeans spend most of their time watching TV, namely 16.8 hours per week.
According to the survey, there are 426.9 million Internet users at European level, accounting for 65% of Europe’s overall population.
IAB Romania was set up in 2006 and brings together the most important companies in the online advertising sector. IAB Romania is member of the IAB Europe association.