Three quarters of consumers in Romania said they have become more interested in buying online since the pandemic. The survey shows this trend will maintain in the coming period: nine in ten Romanians said they would keep buying online.
41% of Romanians said they made their last purchase online, while in 2019, before the pandemic, just 31% of them gave similar answers.
Per the survey, almost 40% of people aged over 55 said they made their last purchases online, compared with 24% in 2019. Youths aged 25 to 34 buy mostly online (44% of them) and the pandemic did not bring any significant changes in their purchasing behavior.
Three quarters of Romanians use their mobile phones to get information before making purchases, mostly regarding electronics (90%) and less for fashion items (56%). Also, 44% of Romanians buy electronics on their mobile phones. On the fashion products segment, almost 60% of purchases are made on mobile phones.
In 2021, the trend is to move mobile users from web to application. Data shows that half of people buying on mobile phones used the application of a brand or a retailer, while 44% made purchases on the website of the supplier, compared with 51% two years ago.