Frames also suggests the average value of an online shopping basket will exceed RON500, as comparison to last year’s threshold of RON450.
While several online stores have kicked off their Black Friday period, the peak is likely to be reached on November 11. Clothes remain the most wanted product during this period, followed by shoes, cosmetics, food and drinks, electronics, household appliances, and furniture.
Another study conducted by Revolut shows that eight out of ten Romanians target at least 30% discounts on their desired products during this period, while, at the same time, being the most skeptical about the risk of cyber fraud and bad deals.
“Considering that one of consumers’ worries is not to exceed the allocated budget, the Revolut application allows users to set spending budget limits in order to temper the ‘shopping fever’,” said Revolut’s Head of Communications in Romania, Luiza Domnisoru.