MerchantPRO said in a statement that December 2020 saw a new record growth in the number (+83%) and value (+99%) of orders placed in the stores managed by the eCommerce MerchantPro platform, compared with December 2019.
The average value of an order registered at the level of over 1,500 stores operating on the platform remained constant, at RON225, in 2020. The biggest order placed in December exceeded EUR40,000 by value. The bulk of online orders (a total 13,082) was recorded on Monday (December 14, 2020) compared with a total 7,186 online orders recorded on Monday (December 9, 2019).
MerchantPro data show that the last quarter of 2020 brought new increases in the volume and value of online sales, and the growth engines were the Black Friday sales campaign, which saw an average growth of 43% versus the same period in 2019 -and the winter holidays, which saw an 83% surge in the number of transactions. Thus, December brought 99% higher sales, compared with the same period in 2019, for over 1,500 active stores using the eCommerce MerchantPro solution.
MerchantPro data also show that, beside capital Bucharest, the most active cities regarding the dynamic of the online segment are Constanta, Cluj-Napoca, Iasi and Timisoara.
The company expects the growth rate on the online segment will be maintained in 2021.
MerchantPro is the new identity of local platform ShopMania BIZ. The platform is used on a regional level, and over 5,000 online stores used its functionalities during over ten years of presence on the local market.