The survey shows that men are a bit more active than women when it comes to online shopping at least once a month: 59% versus 52%.
Analysing the online purchase behavior in terms of education, 61% of people with higher education shop online at least once a month and 50% of less educated people do that.
In terms of age, there is no significant gap on age categories, compared with the national average (55%). 58% of youths aged 18 to 30 shop online at least once a month, 55% of people aged 31 to 45 shop online at least once a month and 53% of people aged 46 to 65 shop online at least once a month, as per the survey
Bucharest people are the most active when it comes to online shopping, with 62% of them buying at least one a month.
The Exact Business Solutions survey was conducted in June 2018 on a nationwide representative sample of 1,051 respondents, internet users aged 18 to 65.