The report, a third-annual look at consumer privacy issues, draws on anonymous responses from 2600 adults in 12 countries.
Consumers want transparency and control with respect to business data practices. Nearly half (46%) of survey respondents feel they are unable to protect their personal data today, and the top reason cited is that companies aren’t being clear about how they are using this data. It’s perhaps not surprising that nearly a third have become “Privacy Actives” including switching companies or providers over their data practices. In addition, 25% have made inquiries to organizations about their data and 17% have requested changes or deletions to this data.
Privacy laws are viewed very positively around the world, but awareness of these laws remains relatively low. Sixty percent (60%) of respondents felt their country’s privacy laws are having a positive impact, versus only 4% who said they are having a negative impact. However, only 43% overall are aware of these laws.
Despite the ongoing pandemic, most consumers (62%) want little or no reduction in privacy protections. At the same time, they do support efforts to create safe environments, and 60% agree with employers requiring vaccination status before employees can access the workplace.
Most believe organizations have a responsibility to only use AI in an ethical manner, and 56% are very concerned about its use today. The survey also tested several AI use cases (e.g., marketing, determining creditworthiness) and found that many consumers (ranging from 37% to 55% for the various use cases) would trust organizations less that engaged in these activities.
People want privacy protections to be maintained, and they expect organizations and governments to keep their data safe and used only for pandemic response. Individuals are also increasingly taking action to protect themselves and their data.
Protecting privacy continues to be a critical issue for individuals, organizations, and governments around the world.