Compared to 2012, the idea of online shopping is becoming more attractive even among people aged 45 to 55 who reached a 15% share in total Internet shoppers in 2013, from 10% in 2012. The idea is also appealing to people in rural areas who reached a 16% share in total Internet shoppers, slightly up from last year, according to the survey.
The survey shows that online shoppers are mainly interested in electronic and IT products. Last year, 20% of sales of electronic and IT products were generated by online shopping. By comparison, online shopping accounted for only 2% of total retail shopping in Romania.
eMAG.ro is the largest online IT&C retailer in Romania with sales of over EUR150 million in 2012.