In line with the survey data, the winter season tops other traditional shopping moments, such as Black Friday or Easter, both by the volume of purchases and pressure over budgets.
“The holidays can be an occasion to enact smart financial decisions: from saving and responsible expense planning, to investing in experiences and values that can bring real satisfaction,” says Florentina Almajanu, general manager of CFA Romania Association.
According to the survey, more than half of respondents state they read and try to apply recommendations related to budget management, a percentage that rises to 60% in the case of GenZ.
(English version by Catalina Apostoiu)