Following this acquisition, Super will take over Maxbet’s operations and customer portfolio, integrating the new brand into its entertainment product ecosystem.
The deal was signed earlier this week and will be finalized once the Competition Council has approved it.
“The acquisition of Maxbet aligns with our strategy of consolidation in the CEE region and enhances our ability to build a competitive entertainment ecosystem tailored to the expectations of customers in each region,” said Adam Lamentowicz, Super’s chief commercial officer in CEE.
Romania is an essential pillar of Super’s growth plan and this deal allows it to accelerate its operational and commercial development through a diversified portfolio of brands and a well-defined customer community, the official added.
Manuel Bauer, CEO of Maxbet Online, explained that “Romania is one of the most competitive gaming markets in Europe, which is reflected in the level of dedication and operational excellence demonstrated by Maxbet.” The integration into the Super Group marks the next stage in this development, he said.
With commercial operations in Romania, Poland, Serbia, Belgium, and Brazil, as well as technology centers in Spain, the Netherlands, Croatia, the United Kingdom, and Romania, Super is shaping the future of entertainment on a global scale.
(English version by Loredana Fratila-Cristescu)