Prior to the new appointment, Adrian Comaneci had held for three years the position of Chief Financial Officer (CFO) at Mars Romania, the local division of US giant Mars whose portfolio includes global brands such as Twix, Snickers, Mars, M&M (chocolate), Whiskas (pet food), Wrigley (chewing gum) and Uncle Benís (rice).
Before joining Mars Romania, Adrian Comaneci had worked for P&G, Rompetrol and in the audit and advisory services sector.
Superbet, established in 2008 by entrepreneur Sacha Dragic, has direct operations in three countries and offices in five other countries, reporting a total turnover of EUR300 million in 2020.