The new General Manager has taken over leadership of the company’s entire local operations portfolio from Adam Lamentowicz, Chief Commercial Officer CEE, who will continue to oversee the company’s expansion across the Central and Eastern Europe region, as well as the consolidation of its existing markets in Romania, Poland, Serbia and, most recently, Greece.
Over the past three years, Andrei Popa has worked closely with Adam Lamentowicz, first as Vice President Online and then as Vice President Commercial, during a period of significant transformation in which Super’s operations in Romania evolved from a model built around a single brand, Superbet, into a multi-brand ecosystem comprising Napoleon Games, Superscore and Maxbet, the latter resulting from a recent transaction.
Romania is one of Super’s most important markets, playing an essential role in the development of commercial strategies that are subsequently implemented across the Group’s global operations. It is also one of the most operationally complex markets in the company’s global portfolio, delivering consistent growth supported by an omnichannel strategy, a network of more than 1,000 retail locations and nearly 3,200 employees, both at the headquarters in Bucharest and across the country. In addition, as one of the largest contributors to Romania’s state budget, Super paid more than EUR420 million in taxes in 2025.
In this context, the new General Manager’s objective will be to support the long-term performance of the local market while strengthening the company’s multi-brand offering and expanding the range of immersive experiences that define the Super entertainment ecosystem.
“(…) Ten years ago, I joined a company that was building something truly ambitious in a market that many underestimated. Today, we have built a four-brand ecosystem in Romania, powered by our own technology, and we firmly believe that we have significant growth potential. My goal will be to make Romania the market where Super’s most ambitious ideas come to life first and to leverage our customer-centric vision to build an even stronger growth engine. This means developing the capabilities needed to better understand our customers’ needs, continuously improve our products and create unique experiences for entertainment enthusiasts—experiences that can also be scaled across the other global markets within our Group,” said Andrei Popa, General Manager, Super Romania.
Andrei Popa has more than 16 years of experience in the global technology and entertainment industry, including 10 years at Super, where he has built his career at the intersection of data analytics, commercial strategy and leadership. He is also the founder of Data Talks, a community of data analytics professionals that organizes one of Romania’s leading annual business intelligence conferences.