ZF wrote back in spring that the French group, present in Romania with a network of over 160 hypermarkets, supermarkets and proximity stores, was to enter Romania with the fourt store format, Supeco, a hybrid between a discounter and a cash&carry store. Supeco format was initially launched in Spain.
Supeco Investment, which was set up in April 2014, according to Official Gazette data, is set to hire in Giurgiu, Targoviste and Slatina, according to recruitment websites. The new format has between 1,500 and 2,000 square meters and the focus is on fresh products and consumer goods.
“Supeco, though owned by Carrefour, has a different management,” said Jean-Baptiste Dernoncourt, chief executive officer of Carrefour Romania, in June, without providing further details about the format.
According to ZF information, Supeco stores of Ramnicu-Valcea, Giurgiu and Targoviste are located in rented spaces where Interex supermarkets used to operate.
While Carrefour has stepped up development on small areas in recent years, this autumn started for the French group with the first hypermarket opening in Bucharest after a three years’ break, Carrefour Vulcan, but also with the announcement of an agreement with the developers of ParkLake Plaza mall of Titan.
The French group, with revenue of above EUR1 billion per annum in Romania, bought a 12,000-sqm space in the future shopping center to open a hypermarket.
(English version by Catalina Apostoiu)