Whereas only two new Ferraris had been registered by May, registrations went up by two cars in June, three cars in July and two in August.
“There are a number of explanations as to why the registration surge in the summer months. One of them is the access to dividends as many companies pay dividends after June 1. Then there’s the way customers in our country use these cars, who prefer summer months to go on trips, holidays and many purchases are made several months ahead to get them delivered when they have more spare time,” said Lucian Sonea, marketing manager of Forza Rossa, Ferrari and Lotus importer on the local market.
Companies on the Bucharest Stock Exchange paid more than 3.7 billion lei (EUR840 million) in dividends this year, the highest in the entire history of the local market. Petrom made a significant contribution to this, after announcing it would pay RON1.75 billion, 75% more than in 2011.
Another reason for the decisions to buy Ferraris was the car shows in Frankfurt or Geneva; the models delivered this year include a Ferrari FF with a price tag of over EUR250,000.
Forza Rossa officials say some of those who buy Ferraris are foreigners who live in Romania, such as multinational executives or foreign entrepreneurs doing business on this market.
Other than the nine Ferraris, four Bentley cars, a Lamborghini and two Rolls Royce have been registered this year.
(English version by Loredana Fratila-Cristescu)