The sales of the entire Mobexpert group, however, stood at more than EUR180 million in 2017, according to its officials. The production of the Mobexpert plants goes to the group’s own stores, as well as to 13 partner stores and abroad. Mobexpert exports 20% of its production.
“The group growth stood at about 12% to 13% last year, as the customers see tomorrow as being better than today. We kept the same growth pace in the first few months of 2018 but it remains to be seen whether we are able to preserve it by yearend,” Dan Sucu told ZF.
The Mobexpert stores in Baneasa and Pipera, both of them in northern Bucharest, posted the highest sales in the entire chain, while the stores in Timisoara and Cluj posted the lowest sales, according to the data ZF analyzed.
“The stores in Timisoara and Cluj are among the first we opened, they are small, 2,000 square meters and 1,000 square meters. We planned to sell those and build new ones. Unfortunately, land is very expensive in Timisoara and Cluj, even more expensive than in Bucharest. We are not interested in renting space in those cities.”
Mobexpert will build at 10,000 square meter showroom in Constanta by this fall, following a EUR7 million investment.
“We will open in Constanta one of our most beautiful stores, with a floor space of 10,000 square meters, this year, in September or October. The investment stands at EUR7 million. Normally we should open a new store every year. It’s a question of opportunity.”
(English version by Loredana Fratila-Cristescu)