The new restaurant, which stretches onto 80 square meters, was opened last Saturday and is the first restaurant launched through a partnership with Iulius Group, owner of Iulius Mall. Subway is set to launch its next restaurant on May 31, in multifunctional complex Palas in Iasi, northeastern Romania.
Early April, Subway opened its first restaurant in Romania, in Bucharest, and plans to launch 40 units on the local market in the next four years.
Subway was founded in 1965 in the US and it currently holds over 36,500 restaurants in 99 countries. The Subway menu includes sandwiches and salads mainly. The chain’s main competition in Romania comes from McDonald’s, Burger King and KFC.
Iulius Group, controlled by Romanian businessman Iulian Dascalu, owns Iulius shopping centers in Suceava, Timisoara, Iasi and Cluj-Napoca, as well as the Palas complex, currently under construction.