In Romania, Stilago shop was opened by Studio Moderna Fashion, with revenue of RON3.8 million in 2014, up 27% from a year before.
On the other hand, the major business of Studio Moderna, with brands such as Dormeo, Kosmodisk, Walkmaxx, Top Shop and Delimano, is currently sold through the local network of stores and home shopping TV channels.
In 2014, Studio Moderna posted RON173 million revenue, higher from RON154 million a year before. Studio Moderna and Studio Moderna Fashion are separately managed and have totally different business fields.
Mira Elisabeta Anghelescu, 44, who managed Stilago’s online shop for the past five years, is currently building another e-commerce project, click4fashion.ro, based on the former recently closed business.
The business model of this new online store is similar with Fashiondays.ro, one of the largest online fashion companies, operating as a shopping club with subscribers getting offers on email.
The new store is operated by Massimo Plus, majority owned by entrepreneur Lucian Anghelescu and run by Mira Elisabeta Anghelescu, as managing director.
(English version by Manuela Panescu)