“Our three most important projects in progress are investments in renewable energy, because we want to generate 20% of what we need by 2025, in brand health through investments in innovation and in automation and digitalization,” Strauss Romania officials said.
Dutch-held Strauss Romania posted RON208 million revenue and RON13 million net profit last year.
More and more companies have been investing renewable energy, energy efficiency or security of electricity supply lately to cut carbon emissions caused by electricity generation, amid the European Green Deal, whose goal is to achieve climate neutrality by 2050.
Strauss has a plant in Bucharest and 240 employees. It is one of the few coffee packaging businesses in Romania that has a local facility, and its brands include Doncafé Amigo and Fort.
(English version by Loredana Fratila-Cristescu)