In RON, the company’s sales fell by 3.6%.
In February, Strauss Coffee announced it bought instant coffee brand Amigo, which is sold mainly in Romania, for $20 million, from Brazilian company Cia Iguacu de Café Soluvel.
After Romania’s Competition Council approved the acquisition of Amigo, the company announced it ranks second on the Romanian instant coffee market after Nestle.
Instant coffee brand Amigo has been present in Romania since 1983. In 2012, it registered sales of $12.5 million and a volume market share of 1.8%. Subsequently, the brand reached other markets in the region.
Strauss Coffee has been present in Romania since 1994 and is the largest coffee producer on the local market. In 2012, its brand Doncafe registered a volume market share of around 22%.